Clean supplyis worth more.
Buyers pay more for inventory they trust, and publishers earn more when they are trusted. Quality is how Yield keeps both of those true.
A marketplace is only as good as the worst thing sold in it. Buyers remember a bad impression longer than a good one, and they price every future bid around it. Yield checks the seller, the traffic and the ad before anyone is asked to pay.
Six standardson everyimpression.
- 01
Every seller is known
Before a publisher or app sells a single impression, we confirm who owns it and that the inventory is theirs to sell. Anyone we cannot verify does not join.
- 02
Invalid traffic is filtered first
Bots and fake clicks are screened out before they reach a buyer. Advertisers should not pay for visits no person made, and publishers should not be judged by them.
- 03
Brand safety is a setting you control
Content is sorted into categories. Publishers choose what may appear on their pages, and advertisers choose where their ads may run.
- 04
The supply path is visible
Buyers can see who they are buying from and how an impression reached them. Fewer hidden steps mean fewer places for value to go missing.
- 05
Consent is respected on every request
Privacy choices made by a person travel with the request and are honored by everyone who handles it. This applies wherever we operate.
- 06
Ads are checked before they are shown
Creative is reviewed so that nothing malicious or misleading reaches a reader. Pages stay fast, and ad density stays sensible.
What quality meansto each side.
Your pages stay yours
- You decide which categories, brands and formats may appear.
- Ads that mislead or harm readers are caught before they run.
- Pages stay quick, and layouts stay steady as ads load.
- Filtered traffic keeps your inventory credible with buyers.
You know what you bought
- Every seller is verified, and the path to each impression is visible.
- Bots and fake clicks are removed before they reach your budget.
- Your ads run beside content you have approved.
- Consent signals are honored each time.
Where the checkshappen.
Known before live
Sellers are reviewed at the door. A clear owner and a clear site or app come first, and selling comes after.
Screened as it arrives
Requests are checked for signs of automation before they enter the auction.
Sorted by category
Pages carry clear labels, so buyers and publishers can apply their own rules with confidence.
Reviewed before it runs
Ads are checked for anything harmful or misleading, and problems are removed quickly.
Choices travel with the request
A person's consent decision is passed along and respected at each step.
Open to both sides
Publishers and buyers see the same record of what ran, where and at what price.