Insights
How the marketreally works.
Short essays on how ad auctions behave, written for people who sell inventory and people who buy it.
Pricing
Measurement
Quality
What a price floor is really for
It is a signal to buyers, and most are set once and forgotten.
The trouble with fill rate
A full page of cheap ads can earn less than a page with one good one.
Why buyers pay more for inventory they trust
Transparency looks like a cost. In an auction it behaves like a price rise.