Legal
Advertising and content policies
Last updated: October 3, 2026
These policies apply to advertisers and publishers who use Yield. They work alongside the signed agreements with each.
Advertising that is not accepted
- illegal products and services
- malware and deceptive downloads
- misleading claims
- counterfeit goods
- adult content
- hate and harassment
- weapons
- tobacco and recreational drugs
Restricted categories
Some categories are restricted by local law, such as alcohol, gambling, and financial and health products. Ads in these categories must follow the law where they run.
Creative standards
- no auto-playing sound
- no fake system warnings or fake close buttons
- no automatic redirects
- the advertiser's identity must be clear
- the landing page must match the ad
- file weight must be reasonable
Publisher content standards
We do not accept inventory placed next to:
- illegal content
- piracy
- hate
- explicit violence or adult content
- content made mainly to carry ads
Publisher traffic and placement
- no artificial traffic
- no incentivized clicks
- no misrepresenting where an ad will appear
- ad placement must not cause accidental clicks
Enforcement
We may pause or remove ads, and pause or remove sellers and their inventory, that break these policies. We may do this without notice where needed to protect users, advertisers or the platform.
Report a problem
If you see an ad or a placement that breaks these policies, tell us through the contact page. Include where you saw it.