The right formatfor the moment.
Five formats cover nearly any moment on a screen. Each one earns differently, reaches people differently and has a place where it works best.
Built to be seen.
Here they are on a phone. The sections below explain each one.
Banner
On every page, quiet about it.
Interstitial
The full screen, at a natural pause.
Native
Shaped like the content around it.
Video
Sight, sound and motion.
Rewarded
Attention the user chose to give.
Bannerand native.
- 01
Banner
A fixed unit that sits at the edge of a page or screen and stays there while someone reads or plays. It belongs in places with long sessions and steady scrolling, where a quiet presence can build up over time.
For publishers it is the easiest format to add, and it keeps earning for as long as the page is open. For advertisers it carries a brand name or a simple message across a lot of moments at a modest price.
- 02
Native
An ad that takes the shape of the content around it, in a feed, a list or an article. It belongs wherever people are already browsing and choosing what to open.
For publishers it fits the design of the page, so it adds revenue without breaking the layout. For advertisers it earns attention because it looks like something worth a look, and it suits stories that need a few lines to explain.
Interstitialand rewarded.
The full screen, at a pause
A single ad that fills the display between two activities, such as the end of a level or the move from one article to the next. It belongs at a break the user already expects, never in the middle of a task.
Publishers value it because one well timed impression can earn a great deal. Advertisers value the whole screen and the undivided look.
Attention given on purpose
A short ad that a person chooses to watch in return for something in the app, such as an extra life or access to a feature. It belongs in apps and games where the reward means something to the user.
Publishers see people who stay and who tend to come back. Advertisers get an audience that finishes what it starts, because it asked to be there.
Video.
- 01
What it is
Motion, picture and sound in a single ad, played inside a video, beside an article or between screens in an app.
- 02
Where it belongs
Anywhere a person is already watching, or is ready to pause for a moment. Pages built around video are the natural home, and so are apps with breaks in play.
- 03
For publishers
It is among the highest paying formats, and demand for it is deep. It needs care over load speed and over how often it plays, because a slow or repeated video costs readers.
- 04
For advertisers
It tells a story in a way a still image cannot, and it carries a brand with sound and movement. It suits launches and campaigns that need more than a line of text.
Start with themoment, then the format.
Ask what the user is doing
- Long reading and scrolling suit banner and native placements.
- Natural breaks suit interstitial and video.
- Apps with rewards or progress suit rewarded formats.
- Test one change at a time, and keep what raises revenue without slowing the page.
Ask what the campaign needs
- Steady brand presence suits banner.
- A story that needs room suits native and video.
- One large, undivided moment suits interstitial.
- A committed, willing audience suits rewarded.
Fewer, betterplacements.
- 01
People remember how a page felt
A screen crowded with ads is slow, hard to read and quick to be closed. The visitor leaves, and the revenue leaves with them.
- 02
Buyers pay for attention
A placement that people notice earns higher bids than several that nobody looks at. Fewer units can raise what a page earns.
- 03
Everyone gains from restraint
Publishers keep their audience, advertisers keep their reputation and readers keep a page they enjoy using. We would rather help you place a few ads well than many badly.