A fair marketfor both sides.
Yield is an advertising marketplace. We raise what publishers earn from their audiences and give advertisers an honest way to reach them.
Publishers make the pages and apps people spend their time in. Advertisers pay to reach those people. Between them sits a market that often serves neither well. Yield exists to make the middle of that market work for both sides.
For publishers
More buyers, better prices and clean formats, so an audience is paid what it is worth.
For advertisers
Real people, trusted inventory and prices set in an open auction.
In the middle
A marketplace that answers to both, and that shows its work to each.
Four principleswe work from.
- 01
The publisher's page comes first
Everything on a page exists because a reader came for something else. Advertising that damages the page damages the audience, and the audience is where the money comes from.
- 02
A fair auction is good for both sides
When many buyers compete openly, publishers earn more and advertisers pay what the impression is truly worth. Rigged rules help neither for long.
- 03
Transparency earns higher prices
Buyers bid more for what they can see and verify. Showing who sells, what ran and what it cost is good ethics and good business.
- 04
Measure what is real
A number that flatters us but misleads a customer is worth nothing. We report what happened, including when it is unwelcome.
Based inSan Diego.
Yield is based on the Pacific coast of California, in a city with a deep technology community. It is a good place to build software that has to be fast, exact and fair.