Build the marketthat pays fairly.
Much of the internet is paid for by advertising. Yield is where that work gets done carefully.
Advertising decides which sites and apps can afford to exist. Doing it well takes sharp engineering, honest numbers and respect for the people on both sides of a deal. The work matters, and it is hard enough to stay interesting.
Five kinds of work.One market.
Engineering
Systems that decide in a fraction of a second, and that have to be right every time.
Data and pricing
Reading the market, setting prices that follow demand and checking that the results are real.
Publisher partnerships
Helping publishers earn more from the audiences they have built, over the long term.
Advertiser partnerships
Helping brands and agencies reach people in places they can trust.
Operations
Quality, support, payments and reporting. The work that earns trust every day.
Four habitsthat shapethe day.
- 01
Start with the page
Every decision is checked against what it does to the publisher's audience and the advertiser's result.
- 02
Say what is true
Plain reporting, plain language and plain answers, including when the answer is no.
- 03
Measure before claiming
An idea earns its place with evidence. A good argument and a good test beat a loud opinion.
- 04
Own the outcome
Whoever builds something also looks after it, and sees what happens to the people who use it.
Tell us whatyou are good at.
Send a short note about your work and what you would like to build. A person at Yield will read it.