An auction,run properly.
Every ad impression is sold in an instant. Who is allowed to bid, and what the minimum is, decides almost everything about the price. That is the part we run.
Change the auction.Watch the price.
Switch buyers on and off and add a floor. The same impression sells again every two seconds.
Who can bid
Minimum price
A simulation with made up bids. It shows how the mechanism behaves. It does not show results for any publisher.
Four jobs,done on everyrequest.
- 01
Gather the demand
Networks, exchanges, private marketplaces and direct campaigns are called together and answer in the same moment. The impression is offered to the whole market at once.
- 02
Set the minimum
A floor is chosen for this placement, this audience and this hour, based on what buyers have recently been willing to pay. It moves when they do.
- 03
Check what is being sold and bought
The request is screened for invalid traffic before it is offered. The winning ad is screened before it is shown. Both sides get what they were promised.
- 04
Deliver and record
The winner's ad is served quickly and the result is logged, so publishers and advertisers see the same numbers.
One system.Two customers.
What you get
- Every source of demand competing in one place
- Floors managed for you and adjusted as the market moves
- Control over which brands, categories and formats appear
- Reporting that matches what you are paid
What you get
- Inventory from sellers that have been checked
- A clear view of where each ad ran
- Prices set by open competition
- Formats and placements chosen to be seen
Speed, scaleand plain sight.
Fast enough to go unnoticed
The auction finishes before the reader could notice it ran. A slow ad is a lost impression and a worse page.
Web and app together
Mobile web, desktop and in app inventory are handled by the same auction and reported in the same place.
Nothing hidden in the middle
Publishers can see what their inventory sold for. Advertisers can see where their money went.